Does Your Landing Page Convert?

LandingPageTips 300x253 Does Your Landing Page Convert?

When designing a Landing Page for maximum effectiveness and conversion, here are 10 Tips that will help you draw in more visitors.

#1 – PAGE HEADLINES AND AD COPY

    > The landing page headline and advertisement wording should compliment each other.

#2 – CLEAR AND CONCISE HEADLINES

    > Landing page headlines should not confuse or bore, but compel a visitor to take a closer look.

#3 – IMPECCABLE GRAMMAR

    >The trust of the customer will be risked if there are spelling errors or sloppy grammar.

#4 – TAKING ADVANTAGE OF TRUST INDICATORS

    >For effective Trust building, incorporate testimonials, guarantee seals, and 3rd party security certifications (BBB, Verisign, etc).

#5 – USE A STRONG CALL TO ACTION

    > After the visitor reads the Headline, don’t forget to tell them what to do next.

#6 – BUTTONS AND CALLS TO ACTION SHOULD STAND OUT

    > Identify keywords people interested in your service might be looking for such as “Free”, “New”, “Buy”, or “Download Now!”.

#7 – GO EASY ON THE LINKS

    > Lots of links may make sense on a regular Home Page, but on a Landing Page simplicity is the key.

#8 – USE IMAGES AND VIDEOS THAT RELATE TO COPY

    > Videos of user testimonials or product images can have a positive impact on viewers.

#9 – KEEP IT ABOVE THE FOLD

    > The space a visitor sees without having to scroll is where the most important parts of the page should be.

#10 – ALWAYS BE TESTING

    > Run A/B tests over time by changing copy, images, and calls-to-action to see what resonates the best.

By adhering to these 10 Best Practices, you will dramatically increase your results in visitor engagement and conversions.

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0 Comment   |   Posted in Blog February 07, 2011