Is Bing The New Thing?

Bing Is Bing The New Thing?

SearchEngineWatch.com recently reported that Bing has been increasing it’s market share of search at the expense of Google, Yahoo!, and AOL. So what does this mean for those of us that advertise through Web Marketing? First, if all of our advertising has been exclusively focused on Google, then maybe it’s time to allocate some of those marketing dollars to Bing. In a recent case study, we did some testing between Google and Bing and found out that Bing was giving us almost twice the “clicks” at 1/3 the cost. Net-net, Bing has been proving that it can deliver results at a fraction of the Cost-Per-Click compared to Google. Contact your SEO Services or PPC Management provider and see if they agree. In the end, it’s the results that count!

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0 Comment   |   Posted in Blog January 08, 2011