The True Cost of Search…

Have you ever just sat back and let the lead generation and customers come to you? In theory, this would be a wonderful idea, but we all know that real qualified leads, that turn into customers takes work. And lot’s of it. So, how do we get more qualified leads online? And what’s the ultimate cost?

Well, the answer depends. Let’s say that for $500 per month, you could be getting a 100 new visitors to your website using proven search engine marketing strategies. Of these 100 visitors, 10 become leads. Quick math tells us that each lead is costing us about $50. Does this sound high to you? Well, if the average value of your customer is $500, then we have broken even with one sale. And 2 sales during the month gets us into the black.

Use the ROI Calculator below to determine how Search Engine Marketing could dramatically affect your business. Happy Searching!!!


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ROI Calculator Tool © SEO Chat™

Total Clicks
Total monthly clicks from publisher

CPC
Estimated average cost-per-click ($)

Rate
Conversion rate (%)

Profit
Average profit per conversion ($)

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 The True Cost of Search...

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0 Comment   |   Posted in Blog December 30, 2010