Using Email To Drive Revenue For Your Company

Email 300x201 Using Email To Drive Revenue For Your Company

One of the top questions we need to ask, is how do we rate (on a scale from 1 – 10) with communicating effectively to our prospects and clients?  Ironically enough, most companies put themselves in the middle of the road.  So, why do most of us struggle with using one of the most effective, low-cost tools available on the market?  Is it content?  Lists?  Measurements?

The Answer is…All of the Above!

Content is King

Content is a frustrating topic when we look from the inside out.  All too often, we can’t see the forest for the trees.  To be effective in content, we need to look at this from the recipients point of view.    So here are a few suggestions that may help:

  • Content must be Personal & Pertinent
  • Expectations should be set to frequency (monthly, quarterly, semi-annually)
  • Always give your Value Proposition
  • Understand your subscribers level of interest

Lists

I am frequently asked about how to get good quality lists to send out for prospecting.  I would always suggest that you first “define” your audience and look for how to build a good contact list from the following:

  • Networking events
  • Referrals
  • Your own website
  • Your own CRM
  • Professional lead generation companies

I highly recommend that you never purchase lists, since you don’t want to create “spam” complaints from people that don’t know you or your company.

Measurements

So how are my lead generation efforts working?  The best way to tell is by measuring.  With Email Marketing solutions today, we can measure:

  • Delivered
  • Bounces
  • Opens
  • Deletes
  • Forwards
  • Click-throughs
  • Unsubscribes
  • Conversions

Putting it all together

By overcoming  some of the areas of concern above, we can leverage and generate more revenue that is designed to grow your business.  Research today still shows that for every $1 spent; we can generate $43 in return.  With an ROI like this, we can’t afford to miss the opportunities before us.

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0 Comment   |   Posted in Blog July 19, 2010